Thursday, 7 October 2010

CH - Audience research sample

To begin our audience research, I decided to take a sample of our target audience answering the questions we proposed.
Below is the raw data we took from 3 participants.
Did you like the track? why/why not?
1. It is so-so, I know the band but this is not their best piece. A bit rude.
2. Yes, I love this song!
3. Sounds like a riff from The Arctic Monkeys, it was good
Which age range would you typically associate with this song?
1. 11-18 years
2. 17-26 years
3. 15-25
What clothes do you associate with this genre?
1. Crumpled suits
2. Indie/Emo style
3. Indie clothing
How would you picture the band/lead singer from an aesthetic point of view?
1. Lost and confused, a typical teenager
2. Indie
3. Sort of grubby, unshaven, maybe northern
Would you consider a narrative or a performance for this video?
1. Narrative as opposed to performance
2. Performance indispersed with narrative
3. Narrative with some performance aspects
If performance, where and what type?
1. Interpretive dancing, conceptual movements
2. Dirty, grungy, grimy; a performance like a concert
3. no performance
If narrative, how many locations?
1. 2 or so main locations, with a few others for change
2. One for each character
3. Four or so to keep things interesting
If narrative, what sort of locations?
1. Grubby, inner-city, urban
2. a car, a journey
3. varius locations; urban and rural

In conclusion, from this preliminary audience research we can discern that our idea fits the audience reading; our concept is appropriate and the song has so far been well recieved.
However, to discern any useable statistical informatin we will need to have a far larger focus group.

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