Wednesday, 22 December 2010

RC - Evaluation Q4

Q4. How did you use media technologies in the research, planning, construction and evaluation stages?
  • Media technologies have played a crucial role in all four stages of our media production
  • It is safe to assume that without the presence of these technologies our product would not exist, or at least be of the standard that it is
  • From our coursework at AS level we already knew just how important media technologies would be when it came to our coursework this year; this knowledge allowed us to take advantage of these technologies so to benefit our production


Blogger:
This free publishing tool has been used in all four stages. It had proved to be:
  • An attainable e-portfolio for all our thoughts and ideas
  • A mean of communicating with the group through the ability to comment on each others posts; useful for working collaboratively with the group
  • A way of accumulating general information with the ability of presenting all research, planning, and our general product progress.
  • A program which provides accessibility, with the ability to return and make continuous amendments and improvements
  • A way of presenting our findings in an aesthetically pleasing fashion through the insertion of images, video clips, etc.
The screen shot below shows how we used Blogger to gather our thoughts and ideas as well as highlighting how we communicated as a group


Research:
  • Search engines such as Google have been essential in helping us discover and learn about the indie/rock genre by linking us to websites such Wikipedia.org
  • Websites such as Youtube allowed us to investigate further into our chosen genre by allowing us to consume videos that fell under the indie/rock genre
  • By consuming these types of videos we could compare and analyse them so to aid our concept and technical development, focusing on media language and semiotics, representation, genre and narrative and institutions and audiences
  • This enabled us to make sure we considered all aspects when preparing to create our product
  • Blogger allowed us to present these findings

  • Using Youtube also helped us to find further videos by having a 'suggestion' column (shown on the right hand side of the above screen shot) that related to the genre of the video being shown
Planning:
  • One important part of our planning was to create an animatic
  • This was done by: filming with the HD cameras each shot we had drawn for our storyboard; using Adobe Premier to import and edit the footage so to fit the cutting rate our soundtrack; and then uploading the edited version onto Youtube so to be accessed by all


  • Making an animatic allowed us to gain insight into how the visuals would link with the soundtrack, giving us a sense of verisimilitude
  • I felt that this was significant in the advancement of our video in the planning stages
  • We also had to make a pitch to present to our class and teacher
  • This would help decipher whether or not our concept and any surrounding ideas were worthy of the 'green light'
  • We used the program Microsoft Powerpoint and the website Slideboom.com to create and present this pitch

  • In order for the content of our pitch to be effective we had to include any reccies we had been, for which we had to use HD cameras to film, as well as including photographs to show possible locations/costumes/props etc.
  • To watch our pitch see post labelled 'RC - Pitch'
  • Web 2.0 became in use when creating our pitch as it seemed further research via the internet was needed to cement our concept
  • Web 2.0 proved to be useful again where it was used in the planning of our shoots because we needed the internet to complete risk assessments and call sheets; documents which are found on the school's VLE
  • Web 2.0 was also used to email the necessary staff members to ask permission for equipment

Construction:
  • Using Photoshop elements to create and develop my media text

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