This video is for the single 'Zorbing', by Oxford Indie Folk band 'Stornoway'. Stornoway have yet to gain mass popularity but have played a few large gigs including an appearance on 'Later... with Jools Holland' and 2 appearances at Glastonbury in 2009 and 2010.
In terms of audience I feel that this video could be consumed through either focused or ambient viewing. The narrative is stuctured, but slightly vague. This makes the video a polysemic text and therefore it has a repeatability factor about it that will make people want to find their own narrative meaning. However the video is avoidable and can be listened to as mere background music as the video is not key to the song.
Its institutional context is that the artist is not mainstream. They have yet to acheive major success and the lo-fi video suggets that the band would have had a big part in the production of the video. However, this video is for the single's re-release and therefore this shows us that the record label would have ordered the production of the video. The original video was far more lo-fi, a video that was made to a minimal cost and effort. Here is that video:
Its institutional context is that the artist is not mainstream. They have yet to acheive major success and the lo-fi video suggets that the band would have had a big part in the production of the video. However, this video is for the single's re-release and therefore this shows us that the record label would have ordered the production of the video. The original video was far more lo-fi, a video that was made to a minimal cost and effort. Here is that video:
In relation to our coursework, this video is an example of a well made low budget music video, which we as a group can use for ideas and will help us in structuring a video with little to no cost. The video also has a good mix of performance and narrative, which is what our grouped hoped to have in our music video.
CH - Welldone Josh, wicked analysis; I love the track, fits in well with the research we've already done. I like the idea of having a few different locations, too, as I think it really adds something to this video (therefore could for ours too). However, are we considering having a first person mode of address or not? We could break the 4th wall, but that could subtract from our narrative... any thoughts?
ReplyDeleteJosh - this is an interesting choice and you do look at it technically with real insight. What about the idea of Dyer - how is the star image constructed? Issues of representation? Ideological discourse? Goodwin? Use theoretical concepts to underpin your analysis for L4
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