RC - Audience Research

Proposal for audience research:

What style? Qualitative

What purpose? To gather a number of responses reflecting peoples opinions on our chosen track and what they envisage our video to be like in relation to our song.

Sample audience? 15-24

Ideas for questions/activities? - 1)qualitative research, focus group; playing our track to a small number of people so that they can write down their own thoughts and ideas. 2)questionnaire; here are a few question we are thinking of asking:
-When you visualise a music video of an indie/rock genre, what do you envisage?
-Do you know of the band, The Enemy?
-If so, what do you think of them? How would you describe their previous music videos as being like? Have your ever heard of their song 'Technodanceaphobic', if so, do you like it?
- After listening to our chosen track, what are your thoughts/ideas?
What sort of location(s)?
What type of clothing for characters and/or band?
What sort of lighting?
What would the mood/atmosphere be like?
Would the video be a performance, narrative based, or both? - if narrative, what do you imagine the storyline would be?
What sort of camera shots do you imagine will be used?

I asked a small, focused group of people to listen to our chosen track and to gather any thoughts or ideas they had about the song, to help further our concept development.

Here is what they came up with:...(Still to be added)