Monday 20 September 2010

RC - Improving my video analysis

After feedback from my teacher and discussion in class I realise now that the video analysis I did of The Kooks' video for the song 'Naive', was definitely not done in enough detail or depth.
So as a class today we all looked at ways we could improve our analysis, making sure we broke it down into these four main sections:
  • Institution and audience
  • Genre and narrative
  • Media language
  • Representation

We were then asked by our teacher to look and analyse a video that one of the groups had looked at already, and in this case it was a song called 'Karen' by a band called Chew Lips:















In my group we were asked to look at the visual techniques being used and question why.
Here are a few points that I came up with:

  • handheld, jerky shots
  • authentic look
  • old fashioned - retro mise en scene
  • quick cuts
  • colour filter - sepia
  • jump cuts
  • dark vs. light
  • meat shots
  • out of focus shots, slightly blurred
  • pull back focus
  • different angled shots
  • close up of faces
  • torch - spotlight

We then had to develop a couple of these points further by scripting them into a descriptive paragraph:

1) Authenticity - This video has a very authentic feel to it, with the use of mise en scene, editing and camera shots, all adding to its authenticity. The house itself seems quite old fashioned and archaic, with a retro styled wall paper plastered on the walls. This theme of past times bodes well with the idea of the lead singer singing retrospectively. The lead singer is also wearing clothing which can be considered as quite passe, as she is wearing an old leather jacket, an item that you would expect people from the 80s to wear. This recurring theme of past times is supported by the close up bird's eye view shot of the singer lying down, which then dissolves into a sepia-washed shot of the young female character. The preffered audience reading here, would be to presume that the female character is the lead singer when she was younger.









The whole class then had to write a paragraph on representation, this is what I came up with:

2) Representation of gender - It seems that gender is being represented quite conventionally in this video, as it appears that the female character is playing the role of a vulnerable girl and the male character is acting protective towards her. This is evident in the scene where they are both sitting in the bath, with the male harboring the female in his embrace. This typical way of presenting male and female characters supports the Goffman, Jhally and Kilbourn theory of function ranking. However, at the beginning of the video this conventional representation is contradicted, as to start with it is hard to make out if the male is infact a male or a female. This is because both characters have long hair, and are very wafer thin. You would normally expect a male who is playing a protective role to be quite well built and to strike you as a very heterosexual male.


I will now use this practice to help me improve my video analyis of The Kook's video to 'Naive'...

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