Above is the link to a music video by the band The Red Jumpsuit Apparatus. This band are an alternative, indie-rock band that I admire for their musical prowess. During editing, it is easy to loose sight of our goal; ensconsed in the technicalities, we as a group could begin to forget the purpose thus.
The video is performance/narrative, much like ours; the use of lighting in the video is very cleverly used to indicate an oppressive environment yet retaining aesthetic value; this ties in with the lyrics, describing a victim of domestic abuse. The lighting is soft, yellowed, casting heavy shadows and lending a sepia tone. As an audience we associate these with the past, and a particularly relevant social myth surrounding the past is the subordination of women. 
The use of camera and editing is very typical of a music video. The framing left indicates the rule of thirds, as well as being a CU meat shot of the main singer in synced performance.
As the song is very emotional, it is suitable to include a strong first person mode of address, so as to fully include the audience. The cutting rate is fast paced, with an average of two shots every five seconds. This rivals our own, with our instrumental section averaging a similar shot count.
I really liked the performance in this video. It fit the tone of the song perfectly, the grain of voice emotional and passionate; the performance similarly so, enthusiastic yet sincere. The social myths that are construed with such a performance from such an artist include that of heroism, dominant vs passive in the gender debate. This indicates that, by consuming this music video, the audience is also heroic and the indexical signs (for instance, protective body language). 
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