JM - Analysing an advert

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This is an advert for the Australian Rock band Jet. Through the analysis of this advert we are able to gain a better understanding of the uses and meanings of print media texts in the music industry.
This advert appears to have been printed in NME magazine which in keeps with the genre as NME is a mainly Rock based promotion magazine. The purpose of the advert is to promote not only the band, but their new single, future album release and upcoming tour dates. This therefore shows a multi-purpose structure to the advert.
The linguistic signs of the advert are interesting. The most obvious text on the page is 'JET' written in large capitals at the top left of the page, alongside the title of the sinlge 'Put your money where your mouth is'. The font is basic which connotes a certain uniformity to the band, but the colour of the text is pink which is often a stereotypically feminine colour. This therefore is challenging this stereotype. However on the back ground of black the text stands out and looks bold so therefore it appears more masculine. As a consequence the linguistic signs are polysemic.
The iconic signs show a picture of the band in a stylistic black and white photo. They are all standing together, looking away from the camera in dark sunglasses. This gives them the look of the stereotypical rockstar. It suggests that they are masculine and outrageous and have little care for authority.
The social myths being displayed in this advert are therefore that the youth of today are rebellious and outrageous. This is a very current and topical stereotype that the media constructs about young people today. This advert therefore conforms to these stereotyps by agreeing with what the media says about young people, especially males.